Hootsuite Fundamentals of Social Media Marketing
When I tell people I studied Communication Studies in college, most wrongly assume this included journalism, social media, public relations, and/or anything practical. At Vanderbilt, Comm. Studies was a unique beast - rather than practical application, you studied communication theory, public speaking and rhetoric. Most of my classes were focused on analyzing speeches & political movements, deconstructing language surrounding gender, decoding the way people talked to each other and understanding symbolism in media. (Note: I absolutely loved studying what I did at Vandy - just not when it came time to apply to jobs.)
Knowing I wanted to pursue public relations, I started taking the time to educate myself and internships followed in a series of trial and error with Google as my best friend.
Though I'm notably more comfortable in my skill set, I've carried this attitude of on-going education into my new job the past nine months too. There was no way I could know everything yet, despite some valuable experiences.
A large part of my job is creating, posting and boosting content on our company's social media pages. Though I'd worked heavily with social media platforms in the past during my time with HBO, I knew there was more to learn, particularly as everything changed day to day.
As a previous user of Hootsuite, I knew they had classes on social media, so I decided to check them out during some down time at work.
I enrolled in Hootsuite's "Fundamentals of Social Media Marketing" courses - completely free, which is rare for digital social media training. The curriculum was broken into 6 courses that ranged from social media strategy to content marketing - all broken out by Twitter, Facebook, Instagram, LinkedIn and Pinterest to account for platform-based differences. The entire program took about 6 hours to complete, but I worked on it sporadically throughout two days.
I was honestly expecting a very bare minimum class as it was entirely free (with the exception of the optional social media certification test). I was pleasantly surprised that the courses were not! Each course had really actionable insights - prime length and time for posts on each platform, what engages consumers and why, how to tailor content towards a specific platform, and so on. Additionally, each course had a pack of downloadable material to print - notes, as well as sample social media strategy formatting with an example for help. More than anything, the course gave me tools to be mindful of and questions to ponder as I created content moving forward.
For a free curriculum, Hootsuite's Fundamentals of Social Media Marketing was rather comprehensive and honestly enjoyable (format was entirely videos & quizzes). As someone who wants to move forward pursuing social media, I'd highly recommend this course to anyone in the industry - beginner or veteran. It helps refresh your perspective on how to frame social media outreach, especially if you are in a rut without tangible results.
What: Hootsuite's Fundamentals of Social Media Marketing
Where: Hootsuite.com --> Education